11:11 is a candle that will be with you through all moods and events, being the positive light that shines in your day. A brand that caters to all tastes; from playful and fruity scents to sophisticated and mature ones. The brand will feature 3 collections that will cater to different age groups, ensuring there’s a candle for everyone. Creating imported natural soy wax candles that are eco-friendly and so safe to light up even around a baby, revel, guilt-free, in our scented candles crafted with passion.

The Brand concept centers around the essence of wishes and dreams, based on the lucky angel number 11:11. Inspired by the symbolism of time and the act of making wishes, The Lumière line captures the essence of luxury and maturity with its serene color palette and zen-like mood. While The Groove line is more playful with vivid colors that ignite the senses. Together, 11:11 becomes a brand that represents wishful thinking around the clock.