Brand and Product Flavor Naming & Full brand Identity

Founded by three friends who share a passion for fitness, clean eating, and overall well-being, 3 FIT is born out of the belief that leading a healthy lifestyle should be simple, accessible, and enjoyable for everyone. As friends, they understand the frustrations of navigating through aisles filled with products that promise health but fail to deliver. That’s why they’ve dedicated themselves to creating genuinely nutritious offerings without compromising on taste or convenience.

For the branding, we relied on typography to be the base of our design identity. We highlight the brands values: Honesty and using only REAL ingredients. Throughout the identity, you’ll find own-able facts that make the protein bar different than any other bar in the market. The logo is designed to be bold and sharp, with detailing that makes it unique yet approachable to all segments.