Introducing delicious, magical delicacies, Abi’s is a locally born concept made for those who want an indulgent dessert and bold flavors, made to satisfy the sweetest tooth cravings.  

Aimed to celebrate the explosive flavors in our dessert items, we created a visual identity that reflects the batter and the bold ingredients used through own-able patterns, highlighting taste and texture. The vibrant color palette used is made to be bold, appealing to our customer and instantly creating a recognizable pack on the shelf.