AGA JOY is a juice brand created to bring a little more joy to everyday moments. We developed the branding and packaging for its single-serve juice boxes, creating a playful, energetic identity designed to stand out on shelf and connect naturally with younger consumers and families.

The visual identity is built around the idea of joy in every sip, using bold colors, expressive graphics, and a lively visual language that gives the product a strong and recognizable presence. The packaging was designed to feel fun, approachable, and instantly appealing, while maintaining the clarity and familiarity expected from an everyday juice brand.