Brand strategy and full brand identity for Ascent, Egypt’s biggest indoor climbing gym.  Ascent believes that exploration matters and that walls are meant for climbing. They exist for those who are open to get the most out of their capabilities, who love to challenge themselves and who want to understand more about their mind and body.

Brand Identity in collaboration with Nour El Mokadem


“When we decided to work with Ants & Elephants we had no idea what to expect, we didn’t think we’d be able to get the idea of our brand down on paper and make our dream a reality. Ants & Elephants really did help us achieve that goal and brought to life Ascent for us in ways we didn’t even believe was possible. They were super attentive to our wants and needs and helped create something spectacular – nothing but hard work and professionalism. Would 100 percent recommend anyone who wants their dream turned into a reality to head over to Ants & Elephants!”
– Omar Safar; Ascent.