Asli: Elevating Stories, Amplifying Voices

Asli is a dynamic publicity agency, based in Saudi Arabia, specializing in entertainment and media, dedicated to crafting authentic and personalized publicity strategies. In an industry where visibility is everything, Asli fills a crucial gap by offering innovative, story-driven campaigns that cut through the noise and bring talent and projects into the spotlight.

With a foundation built on experience at industry giants like Netflix and Telfaz11, Asli merges deep storytelling expertise with a strategic approach to publicity. Aspiring to become a leading agency in the MENA region, Asli tailors each campaign to suit different genres, ensuring that both emerging voices and major productions receive the recognition they deserve.

Rooted in the Arab world, Asli is more than a publicity agency—it’s a cultural bridge. The name “Asli,” meaning “authentic,” reflects the company’s commitment to capturing the true essence of every story. From the early stages of development to the final launch, the team fully immerses itself in each project, ensuring no detail goes unnoticed.

Whether elevating local talent or bringing Arab narratives to a global stage, Asli is redefining publicity in the entertainment industry. With standout campaigns for projects like Finding Ola, Abla Fahita, and Mandoob, Asli continues to set new standards, proving that exceptional creative work is not just an ambition but a core belief.

Asli Brand Identity

The brand identity is inspired by the authenticity of Arab heritage, reinterpreted in a modern and relevant way. Built on bold typographic grids, the branding balances structure and dynamism, reflecting both the brand ethos and the culture celebrated.

To visually represent the core values, we developed three signature icons: one inspired by universal Arabic patterns symbolizing transformation, a palm tree representing rootedness in Saudi culture, and a distinct mark that signifies the agency’s unique vision.

A monochromatic palette of dark and light green embodies Asli’s grounded yet dynamic spirit. This approach extends to the photography style, ensuring visual consistency and brand distinctiveness. The result is a timeless identity that seamlessly blends tradition with contemporary storytelling.