A modern wellness brand made especially for women in the MENA region. Good for the body and soul, Beam’s products are designed with the woman’s body in mind with a mission to always put them first.
Ants & Elephants worked on the full brand identity, echoing the real meaning of “Beam” and the emotional connection that comes with the brand through an icon that reflects rays of optimism while adapting “ The world of knowledge” stemming from Motherbeing’s logo.
Minimal & clean, the visual identity is an uplift to the spirit, as it aims to evoke a sense of pleasure, joy and knowledge towards a sensitive subject for women in the MENA region.