BENCHWORK
Benchwork is a flexible co-working space designed for businesses, freelancers, and teams seeking a hassle-free, fully serviced workspace.
It offers private offices, hot desks, and dedicated desks in a standardized, professional environment that fosters productivity and collaboration. With white-label solutions and scalable office options, Benchwork provides high-quality, adaptable workspaces to support business growth.
We created the name BENCHWORK, telling the story of a space where diverse professionals come together to build ideas, collaborate and achieve goals.
This identity is centered on three core experiences: Focus, a space for deep work and productivity; Collab, a place for networking and creative collaboration; and Rest, a recharge zone designed to stimulate the mind and provide balance. The bench is a key visual element, subtly integrated into the logo with the “N” used throughout the identity to highlight messaging or as a descriptive design element.
The color palette reinforces the brand’s essence, with mint green symbolizing new beginnings and serenity, complemented by light grey and powder blue for a sense of stability and calm. Together, these elements create a cohesive identity that embodies productivity, collaboration, and balance, making Benchwork a space where ideas, people, and energy seamlessly come together.
August 1, 2016