Bene Gelato is an FMCG brand offering all-natural, super-premium gelato crafted from the finest refined ingredients—for those who appreciate the finer things in life. The brand exists to elevate everyday moments, reminding people to savor life’s simple pleasures.

We developed the name Bene—inspired by the idea of “the good” in life—capturing the brand’s optimistic, indulgent spirit. The identity celebrates purity and flavor through a bold wordmark and a vibrant, differentiated color system that enhances shelf impact and flavor recognition.

At the heart of the visual system is the colon symbol—used as a distinctive device to interpret and frame the Bene experience. This simple yet powerful element creates ownability, structure, and immediate recognizability on shelf, reinforcing the idea that Bene Gelato is more than a product—it’s a moment worth savoring.