Greek roots. Egyptian expression.

Cultivos Coffee is a Greek home-grown specialty coffee brand built around exceptional coffee, Greek menu culture, and the connections created over every cup.

When Cultivos expanded into Egypt, the challenge was not to reinvent the brand, but to make an established Greek identity feel relevant within a new market.

The existing Cultivos identity, including its intertwined C icon, was retained as the foundation. The icon represents connection, unity, and the relationships that happen over coffee, an idea that naturally transcends borders.

Our role was to build around this existing identity and adapt its expression for the Egyptian market. We developed a localized visual language across packaging, merchandise, and marketing templates, bringing more energy, character, and cultural relevance to the brand while remaining true to its Greek roots.

The result is an adaptation that allows Cultivos to enter Egypt without losing what makes it Cultivos, creating a brand experience that feels Greek at its roots, Egyptian in its expression.

Same identity. New market. New expression.