Deya Clinic: Revolutionizing Maternity Care in Egypt

Understanding the complexities of pregnancy, childbirth, and the journey into motherhood, Deya Clinic was created to redefine maternity care in Egypt. They are introducing a new era in maternal health, offering women modern, technologically advanced services that focus on patient empowerment throughout their maternity journey.

Our Role:

At Ants & Elephants, we developed the brand strategy, name, and visual identity for Deya Clinic. Our approach centered around capturing the essence of a woman’s pregnancy journey, positioning Deya Health as a constant, supportive partner every step of the way.

Brand Identity:

The brand identity we crafted reflects the various stages of pregnancy, with a logo inspired by the natural curves and shapes of a pregnant woman’s belly. These shapes were thoughtfully integrated into distinct lockups, representing each of the clinic’s service offerings. The overall design is approachable, yet exudes quality, care, and a deep understanding of the maternal experience.