Brand Strategy, narration and brand identity for DirtyByrd, Egypt’s coolest fried chicken concept, who pride themselves in sourcing only fresh, clean, local ingredients. With a provocative, cheeky persona and tone of voice, we created a visual identity that celebrates comfort food that is crafted by the youth, inspired by the South & embraced by all. 


Working with A&E has been an incredibly developmental and eye opening experience for us. A&E have spearheaded the progress in solidifying DirtyByrd’s core brand pillars into the strong example of the team’s creativity, work ethic, and most importantly, vision, that is seen not only in our brand, but throughout their portfolio. As current top prospects and market leaders, we are elated as well as fortunate to be working with A&E and look forward to continuing to work with one another in all future endeavors!