Existing to disrupt the agri-value chain to become the most reliable connection between producers and urban retailers, Fresh Source is the first Agritech based B2B platform that sources fruits and vegetables from Egyptian local producers while transforming the supply chain ecosystem.  By creating an efficient process that is systemized, based on know-how and which saves time and money, Fresh Source provides the simplest, most affordable way for businesses and customers to get their daily produce.

We revamped Fresh Source’s brand identity by incorporating the same colour palette and elements found in the old icon used in the old logo, to create a new refreshed and own-able icon that represents a leaf. To celebrate the ingredients and produce Fresh Source provides its clients, we developed custom illustrations that are abstractly visualized to create a bright and cheerful system to the new brand identity.