Location: Dubai, United Arab Emirates

Girlie is more than just period underwear-it’s a celebration of every woman’s journey, providing both physical protection and emotional empowerment. Designed to break the stigma around periods, Girlie supports women through every stage of life, from their first period to postpartum and menopause. With a focus on inclusivity, comfort, and community, Girlie aims to make periods something women can embrace rather than hide.

The branding is centered around being a brand that is gentle, nurturing and comforting to all women. It’s a gentle embrace for every woman, offering comfort and emotional support with each product. Inspired by the essence of water and the sea, our underwear collection evokes a sense of serenity, softness, and emotional connection. Through pastel colors and names drawn from the ocean, we create a space that feels like a big sister’s loving reassurance, a brand that’s always there when you need it most. The soft, comforting colors speak to the emotional side of womanhood, offering a soothing, nurturing presence that feels like an emotional blanket. We want women to feel wrapped in warmth, care, and understanding, knowing that they are supported, no matter the moment.