Grabmates is a tech-enabled logistics company that connects businesses with drivers to provide an immediate delivery service without having to purchase their own vehicles, hire drivers, maintain a fleet of resources & more. Trained, vetted, insured, and controlled, Grabmates offer state-of-the-art, cutting edge service that’s easy to access, quick to arrive, and convenient to use.

Ants & Elephants developed the brand strategy, naming, and visual identity that delivers an innovative approach to an immediate delivery service.

Driven by expertise and technology, the visual identity hammers on the qualities and the driving forces of the brand which are fast, easy, safe, and efficient. Always based on movement, we developed an own-able icon that is seen both in the word mark and which stands powerfully on its own, which echoes the “ on the go” and immediate experiences.