KOBE represents a culinary journey centered around the finest marbled cut of beef. Offering premium burgers that embody the essence of indulgence and are crafted with meticulous attention to detail, providing an unforgettable gastronomic experience.
KOBE’s experience centers around its simplicity. In a world dominated by extravagant, over-the-top burgers adorned with endless toppings, KOBE chooses to embrace the beauty of the classic burger. We take pride in being the purveyor of the most delectable minimalist burger, celebrating the courage to let the authentic flavors shine through without hiding behind layers of distractions.
We developed the brand name, KOBE, defined as a highly marbled type of Wagyu beef valued for its flavour, tenderness and fatty, well-marbled texture. This captures the very essence of what the brand offers—a premium, marbled beef patty that stands as the embodiment of our commitment to quality and taste.
Brand Strategy, Naming and Visual Identity for Kobe
February 1, 2019