Laketown by El Hazek Group is a bustling commercial mall located at the heart of the Golden Square in the Fifth Settlement. Serving as the focal point of Lakeview Residence, this mall offers a comprehensive experience for shopping, dining, and working. Its prime location adds significant convenience for the local residents. The mall caters to neighborhood shoppers and leisure enthusiasts, making it an appealing destination for both residents and tourists visiting the New Administrative Capital throughout the year. The brand’s identity revolves around the core concept of “Town,” emphasizing community and people. The branding aims to capture Lake Town’s contemporary, immersive, and inspirational ambiance while also reflecting the heritage and expertise of both “Lake View” and “El Hazek Group,” resulting in an elegant and exclusive look and feel.