Lyfe is a clean food restaurant redefining healthy living through vibrant meals, exceptional coffee, and a warm, welcoming space. It makes healthy choices enjoyable and accessible, blending organic food with a bold, relatable spirit.

We rebranded Lyfe to give it a refreshed look and feel—infusing it with the vibrancy it truly deserves. The identity captures the brand’s colorful, joyful, and grounded essence. The rough, unrefined wordmark reflects Lyfe’s organic, from-the-ground-up philosophy, while the sprouting leaf icon symbolizes growth and natural roots. A bold black logo is paired with fresh greens and playful pinks, visually expressing Lyfe’s spirited and wholesome approach to living well.

We developed a warm, inclusive, and optimistic tone of voice that highlights real and pure ingredients as the foundation of longevity. As a brand, Lyfe offers only the best and purest of this world—because what we eat and drink shapes the quality of our lives. Messaging was crafted using the keyword “Lyfe” to tie the brand name to its purpose:

It’s all about celebrating clean, simple ingredients that bring us together—letting you share this Lyfe with yourself and the ones you love.