On a mission to solve the lack of online support for mental wellbeing and mindfulness techniques in Arabic speaking countries and its diaspora, NUR is a mindfulness and meditation app that provides daily audios to enhance well-being, support mental struggles and sleep deprivation in Arabic. Always culturally relevant, NUR is unique because it takes into consideration the complexities of the rich culture, religions and traditions of the MENA region in the content offered through the application.

NUR’s brand identity was revamped with the goal to expand on the 4 elements of life: Air, Water, Fire & Earth, to highlight and deepen the conversation on the importance of meditation and mindfulness.