OCHA – TWIST, SIP AND CHA CHA !

Ocha, meaning tea in Japanese, is Egypt’s first carbonated iced tea, redefining the iced tea experience with a bold, refreshing twist. By infusing natural tea flavors with vibrant carbonation, Ocha delivers a smooth yet sparkling sensation, setting it apart from traditional flat tea drinks.

Rooted in the idea of feeling groovy when sipping OCHA, the logo and typography as well as the design aesthetic is based on movement, capturing the playful, rhythmic essence of Ocha. We developed an own able tea bag with illustrations to reflect iced tea while the design evokes the lively, groovy feel of dancing while sipping our fruit infused drink. This embodies the carefree spirit of a carbon-based iced tea experience. The communication style takes cues from fruit market stickers, adding a fresh, authentic touch. Bright, energetic colors enhance the sense of freshness, making the brand feel dynamic, youthful, and full of life.