OFF TRACK
Off Track is an Egyptian athleisure running shoe brand designed to bridge the gap between performance and everyday lifestyle. Built for movement beyond the gym, the shoes transition effortlessly from workouts to workdays, errands, and weekend adventures.
Born in Egypt, the brand aims to stand alongside global players by delivering premium design, innovation, and comfort at a competitive price point. Off Track focuses on making high-quality footwear more accessible without compromising on performance or style.
At the heart of the brand is football legend Hossam Ghaly, whose professional career brings authenticity and deep insight into what athletes truly need from their footwear. His experience and trust reinforce the brand’s commitment to quality, durability, and performance-driven design.
The core concept behind the identity is rooted in discipline and consistency. While motivation can fade, discipline is what drives real progress. Off Track positions itself as a companion in every step of the journey—from the office to the gym, from daily errands to outdoor trails.
The visual concept reflects paths, tracks, and movement, symbolizing the different journeys people take in their everyday lives. Each path represents progress, perseverance, and forward momentum.
At its core, the brand celebrates the idea that every step matters.
Every step forward is a step closer to your goals.
January 1, 2012