Established in 2002, Oh My Beauty (OMB) is a prominent beauty retailer in Egypt, specializing in perfumes, makeup, and skincare. Committed to offering high-quality products at affordable prices, OMB focuses on showcasing local brands alongside a select range of global options tailored to customer preferences. With a dedication to providing exceptional in-store experiences, OMB prioritizes customer satisfaction and loyalty, aiming to make beauty accessible and enjoyable through interactive and personalized encounters, fostering a sense of empowerment and self-expression.