Schweppes x Umm Kulthum – Limited Edition Can Design 

50 years on, her voice still fills the room.
We are honored to have collaborated with @schweppes on the branding of a limited-edition Schweppes can celebrating Umm Kulthum, in collaboration with El Set Movie.
Calligraphy by @3liaboel3la.

This brand design stands out through a vibrant color palette that immediately draws attention while balancing the premium feel of the calligraphy with modern, contemporary tones.

The calligraphy itself carries a modern touch, blending classic elegance with fresh, expressive design. Supporting illustrations were crafted to connect directly to Umm Kulthum’s iconic lyrics and presence, adding depth, richness, and visual layering to the overall design.

We also thoughtfully integrated the El Set Movie logo to highlight the collaboration, positioning the Umm Kulthum illustration as a central visual element and reinforcing the partnership’s narrative. The final design captures a harmonious mix of heritage, artistry, and contemporary branding, making it a standout limited-edition piece.