Shine On was developed with an aim to support women in feeling and looking their best while still being able to manage their daily responsibilities in a fast paced lifestyle. Shine On is a beauty platform made to be as convenient as possible for women to access all beauty services from the comfort of their own home. The identity centers women as the main hero with a message that reflects confidence and empowerment to “Shine On”. An ownable icon that reflects the brand is adapted to evoke the results of the application: Glow and Confidence.