Sokhna Premium Beef is a state-of-the-art mega farm located in Ain Sokhna, Egypt, home to a distinguished herd of top European breeds, including Charolais, Limousin, Angus, and Belgian Blue. Committed to delivering the highest quality balady beef, the farm practices humane and sustainable farming, controlling every step of the process in-house—from livestock breeding to feeding, butchery, and distribution. By raising their own cattle with unparalleled expertise, Sokhna Premium Beef ensures unmatched quality for the Egyptian market.

In crafting the brand identity, we placed a strong emphasis on quality. The lockup, inspired by the marbling of premium beef, is brought to life through unique illustrations. Drawing from the design of cattle ear tags, we incorporated this element as a signature brand motif, reinforcing the farm’s commitment to transparency and traceability. The sharp-edged typography reflects the precision of special beef cuts, while the lockup serves as a stamp of authenticity and excellence, capturing the very essence of premium beef.