Stavolta — Brand Strategy & Identity

Stavolta is Egypt’s original Italian gelateria, bringing the authentic craft of artisanal gelato to Cairo since 2011. Built on traditional Italian techniques, real ingredients, and small-batch production, the brand has earned its place as a pioneer—offering more than dessert, but a sensory experience rooted in quality, freshness, and craftsmanship.

For the rebrand, we looked beyond the product and into the meaning behind the name itself. “Stavolta,” the Italian expression for “this time,” became the foundation of the brand strategy, transforming the name into an ownable idea that invites people to experience something new with every visit.

“This time” you’re discovering a new flavor. This time you’re sharing a moment with friends. This time you’re choosing authenticity. The brand shifts from simply serving gelato to celebrating the moments that make each visit memorable.

The visual identity embraces this renewed perspective while honoring Stavolta’s heritage. Rather than replacing its iconic logo, we elevated it into the hero of the system—enlarging, repeating, and expressing it across packaging, interiors, and communications as a bold graphic asset that reinforces recognition and legacy.

Inspired by Italian design, the identity combines fresh, uplifting colors with contemporary typography to create a visual language that feels authentic yet youthful. Clean layouts, expressive compositions, and sensory storytelling bring the richness of real gelato to life while giving the brand a modern, energetic presence.

The result is a timeless identity that celebrates both tradition and evolution—positioning Stavolta as more than Egypt’s original gelateria, but as a brand that turns every visit into a new experience. Because this time is always the best time.