Client: @landmarkgroupofficial
Location: Dubai, UAE
Services: Brand Refresh, Communication Templates, Packaging, Tone of Voice, Application Design, Art Direction and Photography Style, Advertising & Campaign Materials

Styli is the ultimate e-commerce destination for affordable, trend-driven fashion across the GCC. Founded in 2019 and based in Dubai, the brand has rapidly grown into a trusted online fashion platform, catering primarily to KSA and extending across the region. Styli blends global fashion sensibilities with regional preferences, offering a wide assortment for the entire family—with a core focus on womenswear, alongside menswear, kids, and beauty.

As the agency behind Styli’s rebrand, we led a bold evolution of the fashion-forward brand. Our work included the introduction of fresh communication templates, a refined tone of voice, a distinctive photography style, and updated promotional lockups to enhance the e-commerce experience. We also redesigned the mobile application, packaging, taglines, and marketing banners—ensuring consistency across every touchpoint of the brand.

Styli thrives in the digital space, offering a seamless fashion experience without the high price tag or long wait. More than just a platform, Styli is a fashion destination—home to a mix of private-label collections including STYLI, STYLI Limited, STYLI Amirah, and STYLI Take Two, as well as third-party labels like MAX and Splash. The brand champions fashion-forward choices over brand labels, welcoming variety, accessibility, and versatility.

While rooted in Saudi culture and modest sensibilities, Styli doesn’t position itself as strictly modest—embracing a modern, stylish aesthetic that resonates with a wide and diverse audience. With over five years in the market, Styli continues to redefine what digital fashion can be: bold, accessible, and always on-trend.