SYLNDR
Sylndr: Transforming the Used-Car Market with Innovation and Trust
Sylndr is an automotive focused e-commerce marketplace, bringing innovation to the used-cars market. The goal is to transform the way people buy and sell pre-owned vehicles, through a reliable and transparent professional experience.
Our rebranding for Sylndr was driven by the mission to revolutionize the used-car market through a seamless, transparent, and reliable digital experience. We refined the brand’s identity to reinforce trust and professionalism while creating a cohesive system that extends across its growing ecosystem.
At the core of our work was the development of Sylndr Swift and Sylndr Plus, two sub-brands designed to enhance the customer journey. Whether through streamlined financing solutions or value-added after-sales services, we ensured each sub-brand felt like a natural extension of the main brand—offering clarity, accessibility, and innovation.
By strengthening Sylndr’s visual identity and brand architecture, we positioned it as a forward-thinking leader in the industry. The result is a brand that not only adapts to evolving market needs but also consistently delivers a customer-first experience that redefines trust in the pre-owned automotive sector.
January 23, 2016