Takosan is a community-driven destination for fusion cuisine, seamlessly blending the bold, vibrant flavors of Latin America with the refined, umami-rich tastes of Asia. More than just a restaurant, Takosan is a celebration of cultural fusion—where contrasts meet, opposites attract, and unexpected combinations create something uniquely harmonious. It’s a space where the familiar transforms into the adventurous, delivering an experience that is bold, playful, and packed with flavor.

The brand identity is built around the concept of duality—where different worlds collide to form a cohesive yet dynamic whole. Our approach to the rebrand preserves the essence of Takosan’s original icon, giving it a fresh, modern twist while maintaining its core spirit. The illustration style is refined and simplified, offering a timeless aesthetic that enhances the brand’s adaptability.

The color palette bridges the two cultures, infusing the identity with bold, high-energy hues that reflect the dynamic fusion of Latin and Asian influences. Illustrations embrace this fusion by playfully juxtaposing elements from both culinary traditions, creating a visual identity that feels unconventional yet exciting. Typography reinforces this theme, combining elongated, structured fonts with fluid, cursive strokes to mirror the brand’s diverse character.

The uplifted logo introduces movement and adaptability, allowing it to flow seamlessly across different packaging, digital platforms, and brand communications. Every element in the identity underscores the idea of a split identity, celebrating contrast, balance, and the beauty of unexpected pairings.

Takosan isn’t just a meal—it’s an experience, a fusion of worlds, and a bold invitation to embrace the unexpected.