Talaat Patisserie, one of the oldest pastry shops in Alexandria, was founded in 1960. Specialized in Oriental and Western desserts, Talaat Patisserie is a nostalgic household name based on the legacy of a visionary pastry chef, Talaat Salama.
Based on generational expertise, Talaat Pattisserie goes back more than 6 decades, which is passed along to the grandchildren today, creating a new chapter that celebrates and respects the brand’s legacy, methods and recipes.
The identity celebrates “TP” as a heritage brand that’s enriched with expertise and knowledge of the craft. Ants & Elephants worked on the uplift of the brand, which includes the logo, icon and colours, while creating a seamless and consistent visual identity for the packaging design.
April 20, 2021