Brand Development for The Monster’s Table. Ants & Elephants developed the name and character uniquely for the brand, while giving them their own personalities to represent the different characteristics of the children and the way they eat. This creates an emotional connection with the children and mamas alike,  while gaining immediate recognizability for a wuick shelf pick up experience in the retail stores.

The characters we developed allow the brand to grow in infinite ways, by creating games, dolls, and more merchandise that allows for a strong brand recognizability and connection.

The lunch is curated depending on the cuisine, where we designed a unique scenery related to the country of origin.