Brand strategy, full brand identity and character development for The Monsters Table, a door to door delivery service offering fresh, delicious and nutritious baby and toddler meals homemade by a mama using only locally sourced produce.

With a mission to raise a healthier generation who appreciate the wonderful world of food, we developed unique characters with their own names and personality to represent the different categories of baby food and benefits to create an emotional connection with the toddlers and mamas while gaining immediate recognizability.