Built around the game day experience that makes everyone feel like they’re at their team’s parking lot tailgating, Tipsy Camel is the newest laid-back, lively sports bar experience made for sports fans and culinary enthusiasts alike. Nestled in Maadi, Tipsy Camel proudly stands as the premier sports bar, boasting an array of comfort food, refreshing cold brews, handcrafted cocktails, all within an atmosphere that radiates energy and excitement.

The brand strategy and identity we developed revolves around the character and tale of the “Tipsy Camel” itself, drawing from the Egyptian local sports bar. The brand mascot brings forth a touch of humor, building friendships with his partner “Pharaoh”.

The Tipsy Camel mascot becomes the hero to establish a distinctive brand persona that not only entertains but also forges a strong connection with our diverse audience, ensuring engagement and humor at every visit at the bar.