Truly is driven to supply all Egyptian homes quality food products that are both affordable and available across the country, with a mission to provide better options across various categories that the whole family can enjoy. Truly inspires creativity in every kitchen through understanding how Egyptian families eat and the flavors that are catered to their tastes.

Truly is more than just a few ingredients coming together to make something that looks and tastes good. For the branding, we really bring to life the best parts of an authentic Egyptian taste; something that resonates with every Egyptian household. We developed a logo lockup that is simple, approachable and most of all recognizable on the shelves.